STAGING

Our Leadership


By combining world class technology and innovation with compassionate, expert virtual acute medical care, it is our mission to drive patients to the right care, at the right place, at the right time.

Heart Rate

Our Story


Born out of decades of working in the ER, we knew that acute care was broken. Between the nearly 80% of patients that did not need to be in an ER or Urgent Care and the fact that we were unable to follow up with patients and their acute problems, we were left with no other choice but to create a better solution. From our humble roots in Troy NY, we have grown to caring for millions of patients across the globe.

Dan Cerutti

Dan Cerutti

Chief Executive Officer


Dan’s passion is transforming healthcare through technology. Dan joined UCM after spending ten years founding and growing IBM Watson Health. He led the start-up efforts, the development of cancer treatment products, the acquisition of payer and provider businesses, the Watson Population Health efforts and the creation of the Watson Health platform. Dan has been intimately involved in the formation and growth of 15 businesses. He has been the CEO of three venture-backed companies – a security technology firm sold to Reflex Security, a marketing analytics company sold to SAS, and an Internet pioneer that created an automated research service that debuted in 1995. Dan holds computer science degrees from Harvard College and Syracuse University, and is the author of a McGraw-Hill textbook titled Distributed Computing Environments.

Keith Algozzine

Keith D. Algozzine, PA – C

Founder & President


Keith Algozzine is a board certified Physician Assistant, founder and President of UCM Digital Health. Before creating UCM he has been the Chief PA of Emergency Medicine for St. Mary's Hospital in Troy, NY as well as part of the national ER start up management team for Pegasus Emergency Medicine. He was also a co-founding member and Director of Patient Services for a nationwide telemedicine company. Keith has been recognized by the Albany Business Review as a 40 under 40 award winner and was instrumental in UCM being awarded the 2017 CEG Lift Off technology award. Keith currently represents UCM on the American Telemedicine Association Accreditation Advisory Board and has been appointed as a member/advisor to the Clinical Practice Guidelines Committees dealing with telemedicine considerations in the practice areas for primary care and urgent care.

Micheal Bibighaus

Michael R. Bibighaus, M.D.

Founder & Chief Medical Officer


Dr Michael Bibighaus is a board certified emergency physician who has been practicing medicine for 15 years. He went on to study biomedical engineering and economics at The Johns Hopkins University during which time he was also a member of the soccer team. He had the honor of staying at the school to earn his medical degree. Dr Bibighaus completed his postgraduate training at the world-renowned Johns Hopkins Hospital where he was Chief Resident of Emergency Medicine. He has been the Assistant Director of Emergency Medicine for a local emergency department for 8 years. He has also been the Medical Director of EMS services at the Times Union Center and a founding member of a national telemedicine company. He has also had the tremendous privilege of participating in medical missions to Cameroon and Kenya.


  • Rick Hirsh

    Chief Corporate Development Officer

    Rick brings UCM executive management experience, primarily in knowledge driven and technology enabled services companies. As a former Chief Executive Officer, active investor, and advisor in the mid-market, Rick helps build and fund companies with significant growth trajectories. Previously, Rick won the regional competition for Ernst & Young’s prestigious Entrepreneur of the Year, and Rick’s companies have consistently been recognized for growth by Inc. 500, Deloitte Fast 50, and other national analysts. In 2013, Rick founded Reclinata Group, an organization dedicated to building value through investment and operational advisory services. He has been active on multiple Boards of Directors, as well as Advisory Boards, for both national and global enterprises. Rick graduated from Brown University and later earned his MBA at New York University’s Stern School of Business.

  • Mark Burroughs

    Chief Financial Officer

    As an executive level financial manager, Mark brings a wealth of experience to UCM in all aspects of financial management, including as Chief Financial Officer of public and PE backed companies. Mark is able to leverage his experience in finance, operations, mergers & acquisitions and compliance to help companies grow profitably and generate cash. Over the last 25 years, Mark has worked for four companies, three of which were successfully sold. Mark started his career at Deloitte, rising to Senior Manager before leaving to pursue a corporate career. Mark has worked in a variety of industries such as biotechnology, financial services, professional services and distribution. Mark is a Certified Public Accountant and a member of the American Institute of Certified Public Accountants. Mark graduated from Montclair State University.

  • David Harshbarger

    Chief Technology Officer

    Dave has been driving innovation in healthcare and entrepreneurial ventures over the last 25 years, overseeing technical architecture underpinning two successful company sales. Most recently, he has been instrumental in driving innovation within one of the nation’s top-rated health plans, bringing to life some of the earliest and most successful programs in Patient-Centered Medical Home, Enhanced Primary Care, and analytics driven member engagement. Dave brings a comprehensive view of technology as both an enabler of business success and a driver of differentiation. He also brings a deep security background and is a CISSP. Dave is a graduate of Vassar College.

  • Steven Kroll

    Chief Delivery Officer

    Steven Kroll brings a deep experience of two simultaneous careers in healthcare policy and emergency medical services to UCM. He recently led the groundbreaking integration of UCM’s Virtual ER with 911 call centers and responding EMS agencies to provide a solution for ER utilization by bringing the ER to patients. Due in large part to Steven’s input and guidance, UCM has provided the payer-provider market with a new modern version of the ER designed to meet patient demands. With a Master of Health Administration from Duke University, Steven has served as the Executive Director of NYSARC, New York State’s largest developmental disability service organization, as a Vice President of the Healthcare Association of NYS (HANYS), and a health staffer for the United States Senate. He is also the immediate past Chair of the New York State Emergency Medical Service Council. Currently, Steve is the Chief of Delmar-Bethlehem EMS in Albany County, New York and has been a practicing EMS provider for more than thirty years.

  • Lauren Algozzine, RN

    Director of Clinical Operations

    Lauren is a Registered Nurse who graduated from the Samaritan School of Nursing. Right after graduation, Lauren worked at St. Peter’s Hospital on one of the cardiac unit. She then left to pursue a career in Emergency Medicine at St. Mary's Hospital where she quickly became the charge nurse of the department. During her 7 years in the ER, Lauren was a member of the QI committee and ED leadership committee. She began her journey with UCM as the Director of Client Services where she managed hundreds of UCM accounts and tens of thousands of patients. Now as COO she leads a team of dedicated staff in providing a concierge level of services for all business partners and patients.

  • Laura M. Balogh

    Vice President Benefits & Partner Development

    For over 30 years, Laura primarily spent her career negotiating, implementing and managing employee benefits for NYS’ largest public sector union and the 3rd largest health plan in the nation. She expanded her oversight to include over 1,200 local government municipalities and private sector employers and doubled the size of her Department. During her tenure, Laure created and served as Fund Manager for a labor/management Taft-Hartley Welfare Fund. She brings a wealth of benefit knowledge and a passion for finding solutions to the health care delivery system. Laura is a licensed Life/Accident & Health Insurance Agent and Broker and has served on various Boards, NYS Task Forces and Coalitions, including the New York State Public Sector Coalition on Health Benefits and the Capital District Health Care Coalition. She also served as part of the faculty for the International Foundation of Employee Benefit Plans and currently participates with the National Association of Health Underwriters.